Tido Visser, son of an opera singer, started his career as a professional singer. He sang in many professional choirs, and was co founder of The Kassiopeia Quintet, whit whom he recorded all Gesualdo madrigals. His management skills made him consider and effectuate a career move. After five years in the CD business, he became general manager of the Combattimento Consort Amsterdam. Within short time he established a name as an innovative and creative manager, leading to an invitation in 2013 to become managing director of one of the best choirs worldwide, the Netherlands Chamber Choir.
Leading the following workshop in EUROPA CANTAT Pécs:
Amateur choirs are becoming ever more professional in the way they manage their organizations. They have to compete with others in recruiting new members. And they are ever more challenged in marketing their concerts in an innovative way.
Tido Visser is managing director of the Netherlands Chamber Choir, one of the best professional chamber choirs worldwide. He gives a crash course on branding, positioning, marketing and running your choir. What makes your choir unique, how can you organize your team of volunteers, how to approach professionals for collaboration?
